Everything but Pointless.
We exist to elevate brands and make them truly unforgettable
Pointless is a design studio founded in 2022. We exist to elevate brands and make them truly unforgettable. Our name is a reminder of everything we stand against: meaningless design with no intention or strategy.
Rafael Kuano
Founder
What we do
Every project starts with a conversation — to understand the essence of your brand, not just what it looks like, but what it stands for. That’s why project we create are unique.
Our Design Process
POINT is our signature 5-step process to craft brands with clarity, meaning and long-term impact.
Perceive
A 360º view of the client.
We dive deep into the brand — from the inside out — analyzing the business, the market, and the audience to uncover its true context and potential.
Open
Strategic brainstorming.
With a clear foundation, we open the creative field, generating multiple ideas, visual directions, and narrative concepts rooted in insight.
Iterate
Curated exploration.
We select and develop the most relevant and high-potential ideas — those that connect with the brand’s purpose and hold the power to stand out.
Narrow
Presentation and alignment.
We present the strongest directions with context and clarity. Then we listen, discuss, and refine together with the client to move forward with precision.
Transform
Final adjustments and delivery.
The last step is all about refining details, ensuring consistency, and delivering a brand identity that’s ready to live, connect, and endure.
We move the needle
Strategic design has the power to deliver real results
